Challenge

Convey who I am so you have a general idea of the person behind the website.

Solution

Summarize myself in a brief style guide!

Result

Voice

• Caring. If I can help you feel relaxed, I can relax.

• Astute. I listen and observe before creating a plan of action.

• Clear. I know myself and how I can make improvements.

Tone

• Conversational. I’m informal and respectful.

• Empathetic. I listen and ask questions to enhance relationships.

• Logical. I tactfully default to logic when emotions are tense.

Style

• Oxford comma is used in every list of 3+ items, y’all.

• Sentence case capitalization is used in headings.

• Active voice gets things done.

• Passive voice in sensitive situations.

• Contractions keep things friendly.